What Exactly is a Brand?

As a part of human nature we are attracted to dynamic personalities and personalities that align with our value system.  A Brand is one half the image and personality you put forward, and one half how consumers perceive those efforts.

Branding is your effort in the battle of perception. With well thoughtout, consistent, and dynamic identifyers and stylings, you can shift the assumptions of consumers from the unknown to the obvious professional.  

When we at Nue Hue sit down with you to discuss your branding opportunity we look at where your business is currently, where you plan to be in the future, how it differentiates itself in the market, who your target market/ or users are, and much more. Basically we do an analysis of your company, your market and your competitors. Then we develop style boards, that will double as your branding bible moving forward, to better visualize your brandings fonts, color schemes, design elements, icons, et cetera. Finally we deliver your branding package: Wordmark, Icon, Letterhead, Business Cards, Thumbnails, Social Headers, and anything else you need to identify yourself on the ever growing web.